Uber Eats
Client Description
Uber Eats is a leading food delivery platform that connects users with a wide selection of local restaurants, offering convenience, speed, and personalized recommendations. Through its seamless app experience, Uber Eats makes it easy for customers to discover and order their favorite meals while helping restaurants grow their business.
Role
Art Direction, Editor, Creative Strategy
Project Description
Uber Eats tasked us with developing a high-impact UGC campaign to boost in-app orders. We enjoyed the creative process of casting diverse talents, directing them, and bringing the creative vision to life. Our approach blended authentic storytelling with dynamic visuals, seamlessly showcasing multiple restaurant options in a relatable, engaging format.
By leveraging platform-native trends and smooth production coordination, we crafted compelling videos that drove action while reinforcing Uber Eats as the go-to delivery choice.
Smartly Creative Team
Creative Director: Camilo Perdomo ⎮ Art Director: Javier Virula ⎮ Motion Designer: Lemuel Rivas ⎮ Project Manager: Krysten Tapp