Spotify ad studio
Description
Ad Studio gives brands and creators the tools to build and manage digital audio advertising campaigns. With precise targeting tools, free creative services to make audio ads come to life, and a real-time reporting dashboard, Spotify Ad Studio makes easy to get up and running, so advertisers can meet their business goals faster.
Roles
Art Direction, Copy Writing, Motion, Graphic Design
Spotify mission was to position themselves as a “must buy” media through engaging and educational content and prompt business -big and small- to choose Spotify as an advertising partner for the long haul. In a sea full of ads our solution was simple: Tailor impactful creatives with bright colores and simple layouts to engage users and drive action. The smooth movement in the animations, inmersive transitions and unique color palette were al part of the “wow-effect” that both our team and Spotify’s team were looking for
Early explorations
Smartly Creative Team
Creative Director: Camilo Perdomo ⎮ Art Director: Javier Virula ⎮ Motion: Javier Virula ⎮ Project Manager: Krysten Tapp