Saúl E. Mendez
Description
A beacon of contemporary fashion, the Saúl E. Méndez brand encapsulates sophistication and artistry in each meticulously crafted piece. Drawing inspiration from diverse cultural influences and a passion for pushing creative boundaries, the brand is a harmonious blend of avant-garde design and classic aesthetics. Saúl E. Méndez garments are more than just attire; they are expressions of individuality, designed to empower the wearer to make a distinct statement.
Roles
Creative Direction, Art Direction, Graphic Design
In addition to being a fashion icon in Guatemala, Saul is a driving force behind various social initiatives aimed at inspiring the nation and instigating change. For this particular campaign, Saul's objective was to encourage citizens to raise their voices and participate in the voting process, united in their pursuit of bringing about change. We devised a visual framework adorned with impactful statements and dynamic colors, strategically designed to captivate attention and ignite a grassroots movement. A fusion of photography and design permeated the city, representing a novel endeavor to catalyze change within the nation.
Creative Team
Creative Director: Juan Alvarado ⎮ Art Director: Javier Virula ⎮ Director of Photography: Mercedes M. ⎮ Photography: Agustín Fallas Designers: Elena Santamaría, Sara Ortega