Lingokids
Description
Lingokids is an innovative and interactive language learning platform designed for young children. It offers a fun and engaging environment where kids can learn multiple languages through play-based activities, interactive games, and educational content. Through its user-friendly interface and adaptive learning approach, Lingokids is a Valuable resource for parents and educators.
Roles
Art Direction, Graphic Design
Lingokids had a clear goal: attract parents on social media and encourage app installation. We delved into creative thinking and devised a strategy that went beyond mere promotion. Our main focus was to evoke excitement and engagement among parents, envisioning how their children would benefit from using the Lingokids app. By triggering parents' emotions and sparking their curiosity, we effectively built a strong desire for the app among our target audience. Our TikTok and Youtube campaign delivered, boosting Lingokids' CTR by 1.5%.
Smartly Creative Team
Creative Director: Camilo Perdomo ⎮ Art Director: Javier Virula ⎮ Motion design: An Dinh Copywriting: Danilda Estévez ⎮ Project Manager: Peter McLaughlin