Afterpay
Client Description
Afterpay is an app that allows consumers to make purchases at online and offline retailers and pay for them in installments over time. Instead of paying the full amount upfront, customers can split their purchase into four equal payments, usually paid bi-weekly.
Role
Art Direction, Copy Writing, Motion Design
Afterpay challenged us to develop a high-performing Back to School campaign that resonated with both Millennial Moms and Gen Z audiences. Our goal was to drive action through visually compelling, strategically crafted ads.
Leveraging Afterpay’s branding and performance-driven insights, we created a dynamic design system centered around the number "4," reinforcing their signature payment model.
Project Description
This approach allowed us to produce a scalable suite of ads targeting Mid and Lower funnel audiences, ensuring both engagement and conversion.
By merging creative storytelling with strategic design, we delivered a cohesive campaign that not only aligned with Afterpay’s vision but also maximized impact and performance.
Smartly Creative Team
Creative Director: Camilo Perdomo ⎮ Art Director: Graham Prentice ⎮ Designer: Javier Virula ⎮ Project Manager: Krysten Tapp